What Will You Learn?

• In this course, you will gain practical knowledge and hands-on experience with Salesforce Marketing Cloud, the world’s leading marketing automation platform. You will learn how to plan, execute, and measure digital marketing campaigns across email, mobile, social, and advertising channels.
• Starting with the fundamentals of Marketing Cloud, you’ll explore its core applications like Email Studio, Journey Builder, Automation Studio, Mobile Studio, Social Studio, and Advertising Studio. You will understand how to manage audiences, personalize campaigns, and leverage data for segmentation and targeting.
• You’ll also master automation and customer journey orchestration, enabling you to design highly personalized, event-driven marketing experiences. Additionally, you will learn to integrate Marketing Cloud with Salesforce CRM, ensuring seamless customer engagement and unified campaign management.
• Through real-world projects and case studies, you’ll practice creating and managing campaigns, automating workflows, analyzing performance, and using data-driven strategies to improve ROI. By the end of this program, you’ll be fully equipped to handle end-to-end marketing automation and step confidently into roles like Marketing Cloud Specialist, Administrator, or Consultant.